Wednesday, December 18, 2013

Innovate. Disrupt. A backdated post.



The world in itself is a very bland place to live in. True that nature has given us many a goodthings to relish. And evolution has given us mankind. There started discontent then, and the need to improvise, innovate, discover, invent and most importantly disrupt the status quo. That disruption in itself is a huge phenomenon that happens without our great notice, but we are sweetly touched by them and our thinking changes.



Such disruptions have occurred in all walks of human race, and our TFI is no exception to it. Just that that disruption has been created by a phenomenon called Pawan Kalyan. And, it has been truly phenomenal. Originally named Kalyan, no one was aware of the future that this prodigy would create. Under the shade of his brothers, Megastar and Nagababu, he has carefully picked up the beauty of cinema even before the Telugu Cinema industry realised that something was about to change forever. With a movie called 'Akkada Ammayi Ikkada Abbayi', he brought in martial arts, breathtaking stunts and most importantly earned him the moniker 'Pawan' and a superstar was born.



Just like a tiger decides on its prey, plans on its pounce, and finally strikes, Pawan Kalyan had a stature in himself that he hid for his next two films. The next two movies were mostly run-of-the-mill, family melodramas that were typical of those days. Then, he felt the need to bring in a change, disrupt and Tholiprema came in. The movie earned him instant superstar status, ran for 365 days and brought in 6 Nandi awards. No simple feat that was.



With films that followed, he was setting records, breaking shackles, leaving no scope for typecasted heroes. He kept on innovating, experimenting, setting trends. Mannerisms, dialogue, fashion, dance, music, stunts. Nothing was left untouched and as each aspect was embraced by the Powerstar, TFI was left with the pain to innovate and retain relevance. Not that the industry was in shambles, but the audiences were so deeply influenced by the Powerstar's movies that Powerstar's performances became benchmarks for other movies, and had to improve or at least be inspired from them.

 

As he made movies, he also built a huge fan base for himself. In real terms, 'fans' would be no apt word to describe his admirers. He started inspiring youngsters, charming his female movie lovers and made his way into family audiences' hearts. Fans started become hysteric about his performances, emulating every trend he set. No college going guy in those 'Kushi' days of AP would have resisted from sporting that 'Kushi Sling Bag'. No girl would have resisted from smiling silently when they saw him wooing away his heroines. 




For the youth who grew up watching his films, he was a role model. He attained a leader sort of status in their hearts. They wouldn't matter if any movie of his ran for 1week or 1year, or made 1 lakh or 100 crores. They would just want to watch him onscreen, cheer till their lungs dried up, and dance in excitement. Such is the power he has risen to. Even when his movies like "Johnny" or "Komaram Puli" bombed, fans weren't one bit disappointed. They eagerly waited, in anticipation of their hero's rise and finally the Powerstar arrived as "Gabbar Singh".



Grossing at more than 100crores, that was the first telugu movie to achieve that feat. The makers were happy, the fans were on top of the world, and the star was back! Even if Gabbar Singh hadn't made that crores, fans would've loved it, as the movie had all kinds of elements that make the PK brand tick! Fans never had to ask for anything more.

Speaking about this phenomenon would need more than a news post, a blog post or a tv programme. You have to feel that charisma to revel in that joy, a Pawan Kalyan movie gives you. We believe we are too small in front of his charm to write a biopic about him. The world has better stories to tell about him. So to know better, have a talk to the nearest telugu cinema lover near you!

Here's a very happy birthday to the person who touched the industry, created a brand for himself and most importantly was hugely successful at disrupting the field was in. That's all it takes to be a Powerstar.